Transformational Marketing illustrates why it is more important than ever for businesses to align their values, beliefs and attitudes with their marketing. This is an aspect that is generally left out of nuts-and-bolts business approaches. For a business to truly launch an effective marketing campaign, whether it be a public relations campaign, a traditional advertising campaign, a social media, blogging tactic, or a combined approach, it is imperative that business owners and entrepreneurs define and express their core values in their marketing and that those values reflect and resonate with their target market. In today’s marketing world, the trust factor is the “it” factor.
With that in mind, Transformational Marketing shows entrepreneurs and professionals how to market intuitively; not an easy concept to learn in a culture of gurus and specialists. We’re taught to look to authorities for everything from how to run our businesses, to how to raise our kids, to what movies we should see. But just as customers and clients are looking for authenticity in a product or a service, professionals need to find more authenticity within themselves, which means learning how to listen to their intuition. Whereas specialists and experts will always have a place in business, entrepreneurs also need to learn to trust their instincts when making basic business and marketing decisions.
From my years as president and CEO of Anthony Mora Communications, Inc, a Los Angeles-based pubic relations firm, I’ve had a chance to see first hand what marketing mixes work and how, for marketing campaigns to be successful, the approach must fit the specific company or entrepreneur. I’ve also seen how the old rules of the game have changed. Finding a new, authentic approach that is both organic and effective is a journey that is imperative in this new marketing world. How does a company develop an authentic, personal message? That is what Transformational Marketing is all about. It’s an organic approach to success, which many companies bypass. A company begins by defining its message, which in turn identifies its marketing, which ultimately defines its medium. Each step defines the next. By using this simple formula businesses and entrepreneurs can create a Transformational Marketing Machine that works.
Copyright © Anthony Mora 2009
Anthony Mora began his media career as a freelance journalist for such In 1990, Anthony formed Anthony Mora Communications, Inc. a Los Anthony has been featured in: USA Today, Newsweek, The New York Times, The Los Angeles Times, The Wall Street Journal, The BBC, CNN, Entrepreneur, Fox News, MSNBC, and other media. He has written three books. The most recent, “Spin to Win,” is a step-by-step guide on how to define goals and utilize the power of the media to achieve success in any field. Practical and user-friendly, “Spin to Win” can be utilized by heads of major corporations, small business owners, and entrepreneurs. Article Source:http://www.articlesbase.com/small-business-articles/achieving-business-success-using-marketings-it-factor-1595201.html
publications as Us, Rolling Stone and other local and national
publications. He served as editor-in-chief of two Los Angeles-based
entertainment and lifestyle-oriented publications, and co-founded Phillips & Mora Entertainment, a public relations and personal management company, which ventured into video and film production.
Angeles-based media relations company that specializes in media placement, image development, and media training. AMC Inc. has placed clients in: Time, Newsweek, 60 Minutes, CNN, The Wall Street Journal, The Oprah Winfrey Show, The New York Times, Los Angeles Times, and other local, national, and international media outlets.
