If you have a business, whether it is a small business or a large one, you might not be taking advantage of the biggest asset that you can have. And the craziest part is that you might already own that asset! The asset I am speaking about, is a website. If you own a business, you most likely own a website… Or you plan on having one soon — This is 2009(soon to be 2010) you know.
Let’s presume you have a website. Did you know that if you’re not harvesting your visitor’s email addresses on the homepage, you can be missing out on thousands and thousands of dollars every year?
By having a system set up where your visitors enter their first name and email address in a little form on your homepage, you can harvest their email addresses with a simple autoresponder program. Over time, you will have thousands of subscribers on your list, and you can send them ALL an email at the same time each time you’re having a sale or a promotion of any kind.
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Internet marketers constantly say, “The money is in the list” and it couldn’t be any more spot on. By building a database of your customers’ email addresses, you can build a relationship with your clients, build customer loyalty, and greatest of all — keep in contact with them about upcoming sales, launches, promotions, etc.
And everytime you send out an email to your entire list you are likely to get a satisfactory response. Statistics show about a 2% conversion rate on average, meaning for every 100 people you email, you will make 2 sales, or 2 people will take advantage of your offer.
There is more than likely a person in your area who specializes in setting up autoresponders as well as other internet marketing services that can help take your business to the next level, or just get you more exposure online. Either way… Are you taking advantage of your biggest asset?
Learn How To Make Your Website Pull In 400% More Business Than Your Competition…At No Extra Charge. Free Report Shows You How, Click Here! Article Source:http://www.articlesbase.com/small-business-articles/business-owners-are-you-neglecting-your-biggest-asset-1566710.html