PPC Ads Increase Conversions. See how

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Home Page > Advertising > PPC Advertising > PPC Ads Increase Conversions. See how

PPC Ads Increase Conversions. See how

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Posted: Jan 20, 2011 |Comments: 0
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You’re a San Diegan and you have finished implementing SEO on your website for now, you are very proud of it, but you still want more traffic. To do this you need to build a pay-per-click campaign in San Diego. This will and will create more visibility for your product or service and is not included in SEO services.

First Step: Choose San Diego keywords

You should choose keywords that are very representative of your site and your product / service. Some automated search tools like Google Keyword tool, WordStream, ScrapeBox or 5minutesite.com will help you test these keywords for their effectiveness and their power to attract visitors.

Second Step: Make it Targeted and Original

If your product or service is available in several cities in the county, you should place a different ad for each city. In addition, you must add a personal page for each city, as this will increase your conversion rate and your company will be considered a local company.

The advertising needs to be original and attractive to increase traffic. The landing page should contain the name of the city name or region of service or product offered, even a promotional product / service, and most importantly, a local number. You should never ask a client to include the postcode of access to the landing page, and you should be as personal as possible when creating the text for the targeted keywords.

There are some other things you could do to improve your ad and landing page:

1. A video presentation of your product will increase your conversion rate.

2. Do not spam the list by adding your business in the regions and cities not close to you, because people click on it and leave your website quickly, so you lose money.

Test, test, test

The last but not the least, test your ad itself or its components, like the phone number, the colours, the messages, the keywords. Also, if you have tested an ad in Google, you should try putting a PPC ad in Yahoo or Bing too, as they could give you important traffic, especially on some niches.

If you need more information on Pay Per Click Management or you need help, or maybe if you decide for San Diego SEO services, call Hilda Mateiu at 1 (209) SEO -7322.

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Hilda Mateiu -
About the Author:

Schedule an SEO consulting session in San Diego with Hilda Mateiu now and learn more about search engine optimization for your website and how your business can be found in the searches.

With over 10 years of experience with search engines and internet marketing, Hilda is offering a free SEO Audit and one on one meetups for San Diego residents.

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Article Tags:
san diego seo, san diego seo expert, san diego ppc, san diego ppc campaign, san diego advertising